Meena Kothandaraman – twig+fish research practice

Meena Kothandaraman is an Experience Strategist and Co-Founder of twig+fish, a Boston-based human-centered research practice that strengthens the connection between organizations and the people who shape their products, services, and experiences. With more than 25 years of experience in qualitative research and experience design, she focuses on integrating empathy-driven insights into strategic decision-making.

In addition to her consulting work, Meena has served as a lecturer at Bentley University for over two decades, teaching graduate students about the organizational positioning and practice of qualitative research. She has also taught at the University of Wisconsin–Madison and held senior roles in research and strategy at Motivate Design and Human Factors International.

Meena holds a Master’s in Human Factors from Syracuse University and a Bachelor of Commerce in Management Information Systems from the University of Ottawa.